was successfully added to your cart.


By Alona – Jewels And Journeys

By May 1, 2019 Diary

London based designer, Alona Shelemy, like many little girls fell in love with the world of jewellery at a young age. But as the daughter of a fine jeweller, Alona was lucky enough to be surrounded at home by the most precious pieces…those that her father believed were too beautiful to sell!

It was in her blood and set the scene for Alona to stay true to her family heritage years later when she trained as a jewellery designer at the Gemological Institute of America in New York.
Alona chose to break away from fine jewellery when she set up her own brand BY ALONA. However, she utilizes her skills and knowledge of these stones, metals and settings to create her own unique collections. Drawing inspiration from her middle-eastern and European background, By Alona specialises in re-envisaging the lost treasures of the Mediterranean into an effortlessly chic opulence. This aesthetic and obvious passion sets her up to be a one of Juliet Dunn’s most favourite jewellery designers and each piece can be worn with a Juliet Dunn to elevate your summer style!

50124769 1759704474133613 5915404110981456821 n - By Alona – Jewels And Journeys

Each and every piece is made in London and we are proud that By Alona has made a commitment to donate 10% of all revenue to Ocean Conservation charities.
Alona is a true Juliet Dunn girl – passionate, committed, hardworking and conscious. Beautiful goes without saying but it is her creativity combined with integrity in what she represents and what her brand stands for and who the women are who wear her that we most admire.

She also loves a holiday, so we have got her to share her top tips and most loved destinations with us!
Please have a look at her stunning creations at ByAlona.com and on Instagram 

We especially love Italian love story collection and will be carefully packing them to wear alongside our SS19 holiday collection

51339880 147073549551349 3921463271236959720 n e1552405688917 - By Alona – Jewels And Journeys

Best Hotel To Stay In: Bulgari hotel in Bali

Ideal Travelling Companion: My husband 😊

City Break Destination: New York , as I have so many friends there so that is always fun

Best Restaurant: Hmm in London? There are so many – there is little sushi place next to my house which I’ve recently become obsessed with! It’s called Tanakatsu and tastes so fresh

Favourite Bar: my house 😝

Next Year I Will Visit…. There are few places in Italy I still need to visit like Venice and Capri!

Best Beach: The best beach I have ever seen has to be in the Amanpulo Island – Palawan in the Philippines

Go To Sunglasses: Linda Farrow – the best by far!!!

Beauty Essentials: Clinique Gel Moisturiser and factor 50 SPF

Soundtrack Headliner of the Holiday: Depends on my mood – my taste varies between Gypsy Kings to house to Drake

What Do You Pack: I love outfits that I can wear from beach to bar – that’s why I love my Juliet Dunn dresses. Put on some heels and good to go!

Sea or Pool: Both! I love nature to just to sit and watch the sea is the definition of a vacation

Most Repeated Holiday Phrase: I just love the sea, how beautiful is this sunset – or what shall we eat?!

Best Holiday Read: Anything fictional for true escapism

What’s In Your Hand Luggage: Moisturiser, a little pack of medicines and vitamins, phone charger and big scarf (can double up as a blanket incase it gets chilly) and eye mask

Holiday Nightmare: My luggage getting lost!

Favourite View: The ocean