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The Smart Fashionistas – Isis Louw

By April 26, 2018 Diary

Influencer and former investment banker, Isis started her travel and lifestyle blog in order to unleash her creativity at the end of long days in the boardroom. Before long it wasn’t just her friends who were keen to know where she was going, what she was eating and how she was dressing….  ‘The Smart Fashionistas’ was born!


At Juliet Dunn we love the idea that the women who wear our clothes have a variety of interests and backgrounds – its luxury resort dressing for all girls who have a smart spark and a natural enthusiasm for life.

Below we ask Isis for a few of her favourite travel and packing tips whilst she models some our best beach dresses and coverups…

white off shoulder - The Smart Fashionistas - Isis Louw

Best Hotel to stay in:


City: Le Meurice in Paris

Beach: Sugar Beach

Ideal Travel Companion:


My husband

City Break Destination:


Paris/New York

Best Restaurant:


Yauatcha, Le Petite Maison

Favourite Bar:


American Bar at Savoy Hotel

Rivoli Bar at The Ritz

off shoulder dress - The Smart Fashionistas - Isis Louw

This year I will visit…


USA, France, Greece, Italy, Spain, St. Lucia

Best Beach:


Ornos, Mykonos

Grace Bay, Turks Caicos

Go to sunngalsses:


Chanel, Rayban

Beauty essentials:


Lamer Eye Concentrate

Sunday Riley Luna Oil

Nuxe Huile Precieuse


Soundtrack headliner of the holiday:



slip dress better - The Smart Fashionistas - Isis Louw

What do you pack:


Flip flop, hat, dresses, sandals, jewellery, beach bag, SPF 50

Sea or Pool:


Most repeated holiday phrase:

I don’t want to leave!!

Best holiday read:


Lifetonic – Jody Shield

What’s in your hand luggage:


Lip balm, wallet, sunglasses, phone, book, baby bottle, baby wipes, snack

Favourite views:


Sea view!

Holiday nightmare:


Bad weather

boho blouse - The Smart Fashionistas - Isis Louw